Indielab Games UK Accelerator 2024

Indielab Games’ UK wide accelerator returns this year to support the growth of 10-15 exciting and emerging games studios. Delivering high-level briefings from top industry leaders and bespoke masterclasses in the critical areas you need to fast-track your business in a rapidly evolving market.

In the current climate, getting publisher deals is more challenging than ever, and making your game standout in a crowded market is vital. This programme will take you through a high-impact growth process, for your business and your game, and prepare you for a publisher pitch and the opportunity to raise investment for your project.

Key topics will include:

  • Honing your publisher pitch for success

  • Your growth path as a studio

  • Building a team and a successful culture

  • Understanding your audience and market positioning

  • Insight into publisher contracts and relationships

You will come out of the programme with:

  • A growth plan

  • A honed and targeted publisher pitch and pitch deck

  • A playable optimised for pitching and funding

  • The opportunity to raise funding for your game at our closing publisher pitch event

Some of the publishers attending our pitch event

More to be announced…

Participants can expect:

  • Three months of in person and virtual masterclasses from our world-class team

  • A high-impact process which provides insightful feedback on your product and your company and accelerates your success in the market

  • Access to our two day event (to coincide with Develop:Brighton), where you will have access to the exclusive Indielab Games & Unity TALKS, welcoming over 100 attendees to hear from leading games developers, as well as a fantastic invitation-only party to close the programme, meet new contacts and see old friends  

  • Exclusive access to our Publisher pitch event, taking place on July 9th at Unity Technologies headquarters, where you will have the opportunity to pitch to 8-10 leading publishers in the Game sector

  • Great insight and support from speakers from leading studios, publishers, and other game sector organisations

  • The chance to expand your knowledge and professional network

  • A free financial helpdesk from our partners at Moore Kingston Smith

  • A free legal helpdesk from our partners at Harbottle & Lewis

  • Networking events across the duration of the programme

Applications are open until Tuesday 9th April. Find out more and apply here.

Take a look at some of our speakers and contributors from previous programmes.

See alumni from previous attendees and listen below to alumnus BetaJester describe the value you will gain from the programme.

What you can expect from the
Indielab Games UK Accelerator 2024

Key Topics of the Programme

BUSINESS AND STRATEGY

Life as a founder can be both rewarding and relentless. Our games accelerator encourages you to take a beat and evaluate where your business and product are now. It’s here where we’ll dig down in your studio’s and your game’s USP, to help you define, and leverage it, going forward. We’ll look at the production plan for your game, evaluate its merits and improvements and finalise what success looks like for your business.

AUDIENCE AND THE MARKET

It’s important to know who your game is for, who it could potentially reach and how to engage your audience into returning for more. Understanding the market, your competitors and your unique positioning will strengthen your offering and your business proposition.

BUILDING VALUE AND TRUST

With a detailed analysis of your business undertaken, the next step will be clarifying your value proposition and why your team is the one to make this game a success. Understanding this will put you in a strong position to market your product to consumers, prospective investors, and map out a sustainable growth plan for your game.

LEADERSHIP AND CULTURE

A strong team is fundamental to your company’s success and, nurturing talent and supporting professional development is the best way to build creative resilience. We will develop your leadership skills so you can grow a supportive, collaborative, and innovative workplace.

PUBLISHER
PITCH

Learn how to create an
impactful pitch and robust business plan for your product and studio in preparation for our
publisher event.

NETWORK AND ALUMNI

Be part of a supportive network of global executives and industry leaders who contribute to the programme. Plus, as an Indielab Games participant, you will be part of an ever growing peer-to-peer network of alumni, with access to exclusive events and benefits.

With grateful thanks to our funders and sponsors

Funding partners:

Sponsors: